The healthy food revolution

The milk industry should be prepared to join a new movement as more consumers are investing in healthy foods. According to a new study released by The NPD Group, 2015 brings a new healthy food revolution. Consumers are cutting back on food labelled as diet, low sugar, caffeine-free, low carb and reduced sodium. They are looking for natural alternatives and are spending money on products that are as true to nature as possible.

The majority of Generation Z consumers prefer fresh foods such as vegetables, fruits, meat and poultry. They prefer home-cooked foods to processed or ready-to-eat foods. They prefer cooking from scratch to you just pop in the microwave.

The NPD report predicts that Generation Z consumers will show an 11,1% increase in fresh food demand between 2013 and 2018 – a number that’s substantially higher than the 2% projected population growth the group will be responsible for during that time. Their interest in fresh foods is not surprising, considering that the generation also grew up with the local foods movement, the Food Network and ubiquitous celebrity chefs. To read more, click HERE.