Consumers want to manage their health and well-being optimally by investing in products specifically catering to their needs. In the dairy market, this leaves a gap for products from alternative sources such as almonds and coconuts and thus become the most viable competition for dairy.
According to figures released by the Euromonitor, consumer’s interest in non-dairy milk products grew exceedingly since 2009. Research shows consumers are more positive towards these products because they are plant based and perceived to be more natural and healthy. To cater for the gap in the market, processors should focus on developing modern, easy-to-use dairy products aimed at specific groups, such as children, women and seniors. To read more, click HERE.
Published on Monday, 6th July 2015 - 12:03
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