Industry Information

Empowering Dairy Farmers with Knowledge and Insight!

At the heart of the MPO Economic Desk is a commitment to supporting dairy farmers with timely, accurate economic insights. Led by our skilled economists, Bertus van Heerden and Jade Smith, we deliver essential market information to empower informed decision-making. Through valuable data, in-depth analysis, and regular updates, the MPO Economic Desk strengthens the resilience, viability, and competitiveness of the primary dairy industry, ensuring a prosperous future for our farmers.

Market Trends

Dairy Digits

Lacto Data

MPO Pointer

MPO Flash

Monitoring

Reporting

MPO Milk Minute

The purpose of the MPO Milk Minute of this series is to share a quick summary of the most recent events that influence the industry with our farmers and other industry stakeholders.
The aim is to keep the video “informal” to create the feeling of a conversation with the farmer – meeting him/her on the farm, in the dairy. This will be a weekly piece of content,shared every Monday morning between 06:00 – 06:30 am on various platforms, to ensure maximum reach.

For The Dairy Farmer, By The Dairy Farmer

Sustainability &
Stewardship

Consumer Education
#ChooseRealMilk

Training &
Transformation