Consumer Education

#ChooseRealMilk

The Milk Producers’ Organisation (MPO) proudly presents the #ChooseRealMilk Campaign – a passionate initiative aimed at bridging the gap between consumers and dairy farmers while hampioning the nutritional benefits of real milk and real milk products.

As the inspiration behind the vibrant @mpo_melkfees_ and @mpodairyfest events, this campaign is dedicated to addressing the pressing need for consumer education about the dairy industry. It offers an exclusive “behind-the-scenes” look at the world of dairy farming, fostering a deeper appreciation for the effort and dedication behind every glass of milk.

Milk is more than a beverage; it’s a cornerstone of healthy growth and development, especially for young children. With its rich array of nutrients, milk plays an essential role in supporting cognitive development, strong bones, and overall well-being.

The #ChooseRealMilk Campaign is driven by the overarching goal of promoting real milk and real milk products, increasing per capita consumption through focused education, and empowering consumers to make informed choices. By highlighting the nutritional value of milk, the campaign underscores its importance as a vital commodity for health and wellness.

In addition, #ChooseRealMilk addresses the economic factors that influence consumer decision-making. The campaign seeks to share relevant information about milk prices in relation to the Consumer Price Index (CPI), enabling consumers to better understand the value of real milk in comparison to alternative products. This transparency fosters trust and helps consumers make informed purchasing decisions that align with their health and financial priorities.

Through #ChooseRealMilk, the MPO aims to:

Empower consumers with knowledge about the authenticity, benefits, and value of real milk.
Strengthen the connection between dairy producers and consumers by showcasing the stories and people behind the products.
Highlight the critical role of milk in supporting health and wellness, emphasizing its importance as a daily essential.
Provide economic insights to help consumers make better choices regarding product price and value.

Join us in celebrating the goodness of #realmilk, supporting our hardworking dairy farmers, and making informed choices for a healthier, more
sustainable future.

For The Dairy Farmer, By The Dairy Farmer

Sustainability &
Stewardship