Ireland’s National Dairy Council wants to encourage sports enthusiasts to use dairy as their main protein source. They recently revamped their marketing campaign. For the next two years the Council will focus on reaching athletes, as they have discovered that most consumers do not associate dairy with a good source of protein. “We want sports enthusiasts to also discover the nutritional value of cheese and yoghurt, and not just milk”, Zoe Kavanagh, chief director of Ireland’s NDC says. To read more about this, click HERE
Published on Monday, 23rd January 2017 - 11:11
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