MEDIA RELEASE
10 December 2021
Entries for the 189th SA Dairy Championships open on Monday 10 January 2022
All dairy producers are invited to enter the 2022 South African Dairy Championships, the biggest, oldest and most prestigious dairy event in the country.
The championships, hosted by Agri-Expo since 1834, annually attracts around 900 entries from large, medium and small manufacturers. These dairy products compete for the esteemed titles of SA Champion, the Qualité mark of excellence and the ultimate Product of the Year, awarded at the glamorous South African Dairy Awards.
RECOGNISE AND PROMOTE EXCELLENCE
According to Johan Ehlers, Chief Executive Officer of Agri-Expo, the purpose of the championships is to recognise and promote excellence in the South African dairy industry. “The championships has become the n
Judge Simone Kemp (left), an expert in the texture of dairy products, chief judge Alan Fourie (center), and Breyton Milford (right), Operations Manager of Agri-Expo during the SA Dairy Championships’ judging at Elsenburg
ational benchmark by which manufacturers – from international companies to agripreneurs – measure themselves against each other every year,” says Ehlers. “Any dairy producer with products available in the trade may enter the championships which consists of more than 100 classes for cheese, yoghurt, milk, cream, ice cream, butter and other dairy products.
“The winners in each of the classes are crowned as SA Champion. Products of exceptional quality that achieved a specific minimum mark on the international scorecard are awarded the Qualité award, recognised by our industry as the only mark of excellence. After the first round of judging by about 60 judges, an independent panel of five specialists determine the Product of the Year.”
IMPORTANT DATES
- Online entries open on Monday 10 January 2022 on the website www.cheesesa.co.za.
- The closing date for entries is Tuesday 1 February 2022.
- Judging takes place from Thursday 24 February to Friday 25 February 2022 at the Percheron Hall at Elsenburg.
- The SA Dairy Awards will be presented on Friday 25 March 2022 at Cavalli Estate, Stellenbosch.
The SA Dairy Championships and the SA Dairy Awards are made possible in collaboration with platinum partner Synercore and other partners. For more information, visit www.cheesesa.co.za, or contact Agri-Expo at 021-975 4440 or cheese@agriexpo.co.za.
ISSUED BY
Isabeau Botha
Corporate Communication Manager
Agri-Expo
021 975 4440/072 247 5868
Published on Friday, 14th January 2022 - 13:07
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