FIRST CHOICE PARTNERS WITH CAPE TOWN CITY FOOTBALL CLUB

MEDIA RELEASE

HIGH PROTEIN RECOVERY TO BENEFIT BOTH PROFESSIONALS AND YOUTHS

First Choice, one of South Africa’s leading milk and dairy product brands, has partnered with Cape Town City Football Club (CTCFC) with their High Protein Recovery drink, scientifically formulated to give elite and amateur athletes rapid muscle recovery following intense workouts or competition.

Says Marisa Maccaferri, Marketing Manager for Woodlands Dairy and First Choice: “Cape Town City FC is a strong and growing brand within South African football, and sport in general. With their grit and determination on the field, matched by their care and compassion for the community, as well as a focus on the grassroots game, we see them as the perfect strategic partner.”

Maccaferri continues that football is extremely popular amongst South Africans. “The broad reach that partnering with one of the PSL’s most exciting teams offers, is obviously also of great benefit to the High Protein Recovery brand as we launch and look to grow our presence locally,” Maccaferri adds.

According to Michel Comitis, Commercial Director at Cape Town City FC, professional sports organisations are strengthened through strategic partnerships. He explains: “The official nutrition partner of our club forms an integral part of our daily function, as the product directly influences the performance mechanics of our athletes and ultimately the success of the team on the field.”

Comitis continues that they mainly focus on the quality of the product and marketing synergies when deciding on a nutrition partner. “In Woodlands Dairy and First Choice, we find an organization with decades of credibility across South Africa. Football is the nation’s most popular sport both in viewership and active participants, and as such the large reach of our collective partnership can generate meaningful marketing campaigns.”

“Our CTCFC team of sport scientists, biokineticists, nutritionists, and other health professionals conducted extensive research on High Protein Recovery. The conclusion was extremely positive from both the players and our medical team,” he says.

Comitis is also thrilled that the product is beneficial to both professionals and juniors. “Our youth players come from extremely diverse backgrounds. For those from disadvantaged communities we often find that nutrition is one of the central limitations. We undertake a journey of nutritional education with our youth so that they become aware of the role it plays in the pursuit of their professional dreams. High Protein Recovery has been a tool for awakening that awareness in our juniors. On top of it, the taste and packaging make it easy and desirable to use daily. It also gives CTCFC a competitive advantage in that it creates long term improvements in our players’ nutritional behaviour, as well as meaningful contributions to their weekly performances,” Comitis explains.

Maccaferri adds that High Protein Recovery is of actual nutritional benefit to the team as well as the wider Cape Town football community. “We take great pride in our product and to have it endorsed by a club that is on the forefront of Sports Science in this country, is a feather in our cap. Since their introduction into the PSL in 2016, CTCFC have been a breath of fresh air in terms of the vibrant fan culture that they’ve cultivated, as well as the innovative management that has led to their excellent results on the field.”

First Choice’s High Protein Recovery, and Woodlands Dairy as a whole, are committed to the same spirit of innovation through dairy and dairy products. Maccaferri concludes: “The citizens on the field and those at the stadium all have a common goal – to Push Past Possible in all spheres of their lives – and that’s why we’re here. To break new barriers, set new records and elevate elite performance. We believe in our product, and that’s what makes it the perfect fit.”

Watch the video at https://we.tl/t-GRsw4B6VSW.

First Choice High Recovery drinks are now available at their brand new online store www.shopfirstchoice.co.za or at Dischem stores nationwide.

First Choice – The Good Choice!

Visit https://recoverymilk.co.za/   and https://www.capetowncityfc.co.za/ for more information.

Follow First Choice on:

Facebook:         https://m.facebook.com/recoverymilk/

Instagram:        https://www.instagram.com/recoverymilk/

Twitter:             https://twitter.com/recoverydrinksa  @RecoveryDrinkSA

Follow Cape Town City FC on:

Facebook:         https://www.facebook.com/CapeTownCityFC/

Instagram:        https://www.instagram.com/CapeTownCityFC/

Twitter:             https://twitter.com/capetowncityfc  #ctcfc