Yogurt fills the gap

You are a bit hungry, but don’t want to eat your lunch or dinner yet. Yogurt is a perfect snack to fill this gap. This is what numerous consumers think according to the results of a DSM study that was done to gain insight into patterns in yogurt consumption.

This international survey also sheds light on how yoghurt preferences differ between countries and cultures and reveal new opportunities for yoghurt manufacturers to develop products to suit the lifestyles and health preference of their consumers. A key concept to understand yoghurt’s popularity and to market, it is to focus on its strengths. According to the report, yogurt has an amazing versatility, allowing it to be popular even after a millennium that was first eaten.

The research is based on the results of a consumer perception survey undertaken in six diverse markets: Brazil, China, France, Poland, Turkey and the USA. Encouragingly, for yoghurt manufacturers, more than half (53%) of consumers surveyed reported eating more yoghurt today than they did three years ago. The survey also revealed that women are more likely than men to eat yoghurt every day. To read more about the study’s interesting results, click HERE.