Innovate and communicate to revitalise milk

Tetra Pak released its 8th Dairy Index, which contains the results of an international consumer study, yesterday. The report revealed that consumers worldwide remain overwhelmingly positive about the goodness of milk, understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations. The report emphasises need for dairy companies to revitalise the relevance of milk among consumers of all ages, by introducing innovative products and a fresh approach to marketing and communication. Dennis Jönsson, president and CEO of the Tetra Pak Group, commented, “The key to energising dairy in all geographies is to make people excited about drinking milk; creating new products and developing communication campaigns to show that it is convenient, pleasurable, a special treat even, and relevant to all.” To read more about this, click HERE.